3. Student Learning Map

  • Topic:6. Communication is More than Words
  • Subject(s):
  • Days:25
  • Grade(s):
Key Learning:  Words, images and sounds influence the way meaning is created and shared in our society.  Media literacy enables us to access, analyze, and evaluate media messages and produce communication in a variety of forms. 

Intensive Reading: 1000410;  ESOL Reading: 1002381. 

Unit Essential Question(s):
 
 
How are words, images, and sounds used to create meaning and influence perceptions?
   
Concept:  Media Messages
Concept: Technical Documents
Concept: Persuasive Text
Concept: Multimedia Presentations
Concept:
Concept:
Vocabulary:

Vocabulary:

Additional Information:

In this unit, students take a look at persuasive text--especially in media and consider both logic and fallacies. Attention is given to techniques of audience engagement and tools of writers and speakers  who try to impact perception.

Resources:

Vocabulary Report

  • multimedia - the combined use of several media forms such as sound and full motion video
  • emotional appeal
    - type of text in which the words are designed to stimulate ones emotions rather than ones sense of the practical
  • propaganda - a form of communication that is aimed at influencing the attitude of a group toward some cause or position
  • bandwagon - a fallacy based on the assumption that the opinion of the majority is always valid
  • ethical reasoning
    - a set of concepts and principles that guide us
    in determining what behavior helps or harms sentient creatures
  • critical listening
    - careful judgment about the expertness and trustworthiness of the speaker
  • editorial - an article in a newspaper or other periodical or speech  presenting the opinion of the publisher, editor, or editors
  • fallacy - a misconception resulting from incorrect reasoning in argumentation
  • ethics - rules of conduct recognized in respect to a particular class of human actions
  • editorial comment
    - the use of a opinion by an author who is purported to be unbiased